Web Design & Development

Let's connect and create an awesome website for your business!

Two Lucky Ducks Appeal

POWERFUL, CUTTING EDGE DEVELOPMENT TOOLS

1-on-1 Personal Service

With a Professional Wordpress Website design and development specialist

100% Australian Owned and Operated

Appealing, Engaging, Highly Functional and Responsive Websites

Customer Focused, SEO Friendly Web Design

Website Management, Maintenance, Support and Enhancements

I (Simon) own and operate Two Lucky Ducks, and will personally communicate with you, manage your project, and develop and implement your website.

I care about every client and project, and I deliver personalised, professional services to clients in a range of industries , located in Australia and around the world. This includes clients in health and wellbeing, transport and logistics, IT and consulting, media production, and casting - and located in Australia, the USA, UK, and Indonesia.

I hold a Bachelor of Information Technology and have 15+ years experience working for large blue-chip corporate clients as a Software Development Consultant and programmer (in Australia, the USA and the UK). For over 8 years I have been developing websites (as a self made business owner) for small to medium sized organisations.

I enjoy working from my home based business (in Valla NSW) and helping people and businesses thrive on-line.

From small and minimalist to larger and more complex and fancy - the tools I use mean that what is possible is usually only limited by your goals, needs, budget, personal style and your imagination! We can also start small, and then enhance and expand in the future (with website infrastructure and development tools that are robust and future proof).

If you have seen other websites that you love the look of, it's very likely I can reproduce (or at least take inspiration from) the "best parts" for you.

I've created websites for clients in a diverse range of industries and located in Australia, the USA, UK and Bali and in a diverse range of layouts and styles.

One of the first questions I often get asked is - how much is it going to cost?

The answer to this depends on several factors including your current situation, your availability, what you need and want, how much of the coy and content you will provide, what other assets (branding, images, video etc) you already have available.... and so I can only give a honest, more accurate estimate after I learn and understand these things.

To give you a very rough guide of what it may cost:

Small, basic informational site ( $1000 to $2500 AUD)
More comprehensive / functional informational site ( $2500 to $8000 AUD)
A larger, more complex and comprehensive site with integrations and functionality ($8000+ AUD)

Please keep in mind the time required to properly execute a website project includes not just simply "building the pages", but also the time spent on things such as project management, requirements/business analysis, research, all associated communications, presenting options and giving advice, sourcing and preparing assets for on-line use, testing, project documentation, testing, training, and so on... and all the technical and infrastructure setup and testing (domain, hosting, server setup, security, backups, encryption, email accounts, integrations, etc).

We may also spend time on things such as SEO, Google Search, Maps and Google My Business, as well as branding and graphic design.

Yes! Many of my web design and development clients are located locally in Australia, while others are located around the world (in the USA and UK for example). Video meetings can be conducted online and as the site build proceeds, you can login and view (and provided feedback on) an evolving prototype of your website.

If you are local (eg. in Valla, Valla Beach, Coffs Harbour, Sawtell, Boambee, Urunga, Nambucca Heads, Macksville, Kempsey, Port Macquarie) we can arrange a face to face consultation (at my home office or at a local coffee shop, the local tavern etc).

See My Work

Contact Simon

Call Simon

Two Lucky Ducks Services

I'll listen, guide and advise you

I'll listen to you and understand your website goals, budget, wants, needs, and then make informed and honest proposals and recommendations.

I'll demystify and explain websites, their elements, considerations, options, and creation process.

Providing guidance from end-to end - including defining the project scope and requirements, deciding on a design, development, testing and "go-live".

I'll handle the boring technical stuff

Choose, purchase and register your domain (website address)

Help choose and purchase website hosting (we love www.ventraip.com.au), or use your existing host/plan

Set up and configure the website server and software (Wordpress, Pro Theme, Plugins, SSL, Security (Wordfence), Backups, etc)

Setup Email Accounts (eg. with your web host or Google Workspace) on your new domain

Value adding services

Search Engine Optimisation (Structure, SEO, Keywords, Speed/Optimisation) & Website Traffic reporting

Project Management, including managing trusted partners for holistic solutions.

Help develop your company branding (Logo, Wordmark, Colours, Fonts) with a trusted partner.

Help develop an on-line business strategy (that includes your website and may include Social Media, Google Ads, Social Ads)

Sourcing stock Images and Video assets.
Basic Photography.

Digital Image enhancement and preparation for web use.

Search Engine indexing (Google Search Console), Google Business Profile, Google Maps, Reviews, Forms, etc.

3rd party platform and service evaluation and integration.

Ideas for your website

Promote your Brand, Services, Products and Messages

Case Studies, Portfolios / My Work

Resources for clients to download (Brochures, PDF files)

Client Reviews, Testimonials, Press and Media

Social Media Integration / Feeds

Contact details and Contact Forms, Location / Map

Image & Video galleries, Animated Slide-shows

Blog Articles, News, Events, Careers & Job Vacancies

Surveys/Forms, Newsletter sign-ups & Mailing Lists (eg. Mailchimp integration)

Bookings, Appointments and on-line payment for services

Integration to back office and 3rd party platforms and systems

Online Shops and Payment (WooCommerce, Credit Cards, Paypal, Stripe, Square)

My Work

Project Steps / Life Cycle

To begin with we can talk on-line (video call), or in person (if your are local). We will talk about you (your role, your tastes, your availability), your business or organisation, others involved and their roles (your graphic designer? or marketing person?), why you want a website (your aims and goals), your budget and timelines, high level scope, and so on.

This also gives you an opportunity to see if you think I'm a good fit for you, and decide if you want to proceed to the next steps.

There are two approaches we can take to the website design and development process:

Evolving scope, requirements and proto-type
or
Detailed scope and requirements before the build begins

Evolving scope, requirements and proto-type
This is a more suitable approach when you are not really sure what you want, need time to gather copy and assets, or want to go back and forth with a dynamic, evolving proto-type (on-line draft site you can review and ask me to change). It's a bit more "make it up as we go along".

With this approach, the scope and requirements are more fluid and dynamic. Hence, we may need to adjust and update your initial cost estimates as we progress. I'll be transparent and keep you updated and informed - and you can decide how we proceed.

Building based on detailed (and documented) Scope and Requirements
This approach involves more effort up front in preparation, before build. The more scope, detail and content we can define and document (I will create and update a project document for you), the more accurate your time/cost estimate range is likely to be.
Similarly there may be less back and forth (proto-type review, feedback, change, iterate), and less of your time required during the build stage (as I'll know more of what you want, and won't need to ask as often).

The reality of most projects is the approach lies somewhere between the two.... we will know some of the scope and the requirements in detail, and others will be developed and finalised as we move along.

In some cases (eg. if you just require a small informational site) then this part of the process can be quite simple.

In other cases we need to understand, define and document much more.

In any case, it's highly worthwhile to at least think about (if not document in detail) things such as:
- your current situation, challenges, timing, deadlines
- existing websites and assets you have (access to them, plans for them)
- business identity, branding
- website goals and how the website fits into your business, marketing, online / social media strategy
- your design ideas and tastes (other websites you love / want to use as inspiration)
- the envisaged website structure (pages, sections of the site, menu system)
- the type and amount of content you want on the site, and where it will come from (or who will create it?)
- your products, services, offerings, prices, packages, etc.
- your business story, organisational structure, team members (if we want a Staff/About us pages)
- your functional and integration requirements (eg. with social media, with 3rd party platforms such as booking or event management systems)
- your training requirements (eg. do you want to be able to perform site maintenance and simple updates yourself?)

... and so on.

The more effort you can put into these types of things - the more efficient, painless, and on-time/budget the project is likely to be.

If and when your project scope and/or requirements change and evolve - I'll let you know any updated project time/cost estimates.
I can also work with your status update and reporting requirements (which might include things like periodic emails or on-line meetings).

The more I know (agreed scope and detailed requirements) before we begin - the less likely your time/cost estimate range will need to be updated.

I believe it is fair that I charge you no more or less than the time it really takes to delivery your website. I do this honestly and with transparency (keeping a detailed log of time spent).

My business has been built on word of mouth and referrals.

Website designs are created based on supplied design guidelines, ideas, branding, colours, fonts, assets (images, graphics, copy etc) and our agreed requirements.... and the build begins with a semi-working, draft/proto-type, on-line version of the website (eg. we will probably start with a Home page mock up).

My designs aim to be intuitive, easy to use and attractive - creating an exceptional user experience.

Your on-going review / feedback
During the development and build stage, the project proto-type (that is, a non-public evolving version of the website) is used and tested by you, and all feedback is built back into the project.

The nature of the tools I use allows me to quickly build a mock up / semi-functional working draft of portions of the site (eg. Home page, Header/Menu, Footer) - AND - you can login, see and play with it on-line. We can even do this in real time while having a video call. For example, you might say "Can we try this....", I can make the edit, you can see immediately if you like it, or want to refine or discard it. This is often much easier than back and forth emails, calls or messages.

I (Simon) will perform "unit testing" and "integration testing".

User acceptance Testing - Expect to be involved
Before we go-live, you (or your nominated business representative) will need to be involved in User Acceptance Testing. This is when you proof and check the site, before giving final approval for go-live.

This ensures you know what you are getting, and a quality, bug free, working product.

We can also address any training requirements and aids needed for you to support the implementation from the moment we go-live.

We publish and launch the website - to the public!

I quickly retest to ensure all is working properly and any bugs or issues will be resolved.
I'll take care of related setup and services (such as Google search indexing, redirections to maintain any existing SEO, Social Media share images, caching, security, backups, etc).

Your launch can also be planned and executed with your other business and online activities in mind (eg. re-branding, advertising, social media posts, advertising, an event/product launch etc).

You may also choose to launch the website and functionality/content in different stages, and at different times.

Future Site Enhancements
When your need website content or functional updates / enhancements - please contact me.
We can scope, define, schedule and estimate the cost of these.

If you want to - you can (with some training) make simple content changes yourself.

Back End Website Software Maintenance
Again, with some training you can also update Wordpress, X theme and any plugins we have used.

Alternately I can (for a fee starting at $300 AUD per year) also take care of all this for you.